Platforms

TikTok to Livestream Full-Length Justin Bieber Concert on Valentine’s Day

The pop star will perform tracks from his 2013 Journals release for the first time

Journals has tallied some 3 billion streams worldwideJustin Bieber/TikTok
By David Cohen

February 10, 2021

TikTok is hoping to spread Bieber fever on Valentine’s Day.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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