Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
TikTok detailed its plans for Black History Month, which include a billboard takeover at Pendry West Hollywood, new in-application stickers, Black music playlists and live programming spotlighting Black creators.
The video creation platform will team up with iHeartRadio on live event iHeart Living Black! Feb. 23 at 5 p.m. PT/8 p.m. ET on @iheartradio.
DJ Envy will host, and the event will feature performances from Big Sean, H.E.R., Ari Lennox, Lil Durk, Lizzo and Moneybagg Yo, as well as special appearances by Charlamagne, Niecy Nash, Saweetie and Angela Yee.
Throughout the month of February, TikTok will host live videos honoring Black businesses, creators, musicians and organizations and, starting Feb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in