The BuzzFeed Blend: How the Publisher Is Harnessing the Power of IRL Events

It uses an audience-driven approach that brings the internet to life

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As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers’ expectations, motivations and perceptions of value.

BuzzFeed’s chief revenue officer, Edgar Hernandez, joined Adweek’s digital editor Colin Daniels during Publishing Week to explore how BuzzFeed Inc. differentiates itself as a publisher with innovative offerings in the experiential spaces and its deep understanding of the metaverse.

From URL to IRL

Best known for its quizzes, affiliate shopping and news, BuzzFeed also has a strong presence in the event space.



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