Hot Off the Presses: Publishing Week 2022
During the virtual conference, leaders and executives from top media and publishing companies gathered to discuss how they plan to leverage alternative identifiers, capitalize on the audio evolution and prepare [...]
With Its Recent Launch, Semafor Is Rising to Meet the Current Media Moment
The new publisher hopes to make progress in disillusioned audiences as trust in news erodes globally.
The BuzzFeed Blend: How the Publisher Is Harnessing the Power of IRL Events
BuzzFeed is focused on in-person events that leverage technology like AR and VR to enhance the experience.
How Publishers Can Capitalize on the Rise of Intent Media
Creating authentic connections to cut through the noise.
The Future of Commerce and Identifying New Revenue Opportunities
Publishers discuss investing in authenticity.
In Pursuit of IP With The Atlantic
How the legacy publisher innovates IP from the past, present, and future to connect with audiences
Navigating the Alternative Identifier Landscape with Café Media
Café Media CSO says the future of data in advertising will rely on a patchwork quilt of solutions.
Overcoming ‘Data Desperation’ As the Deprecation of the Third-Party Cookie Looms
The brand has been strategic about its first-party data from the beginning, overcoming the 'data desperation' the industry is currently experiencing.
Test, Test, Test: How Publishers Can Get Ahead of Uncertainty
Two key parts of the strategy are agility and flexibility.
How Data Is Driving More Than Revenue for Publishers
Dow Jones is refining its use of first-party data.
No Logins? No Problem—Leaf Group Is Prepared for a Cookieless Future
A good start to getting buy-in from media buyers is educating them about the usefulness of the taxonomy needed for contextual advertising.
How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience
By involving its members in the product-creation process, the publisher has built both a loyal consumer base and a distinct array of cookware.
Digital Subscriptions and Personalization: Building Newsrooms Fit for the Future
To connect with consumers, news organizations have to focus on proving their value.
After the Pandemic, What Does the Future Hold for Events?
Virtual events are ‘here to stay’ as brands look to incorporate in-person offerings.
Subscriptions Are Just the Start: 3 Takeaways From Elevate: Publishing 2021
Takeaways from Adweek's Elevate: Publishing event.