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The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 (F1) racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world.
The new vertical will be helmed at launch by a team of three reporters, one editor and a dedicated cadre of design resources, with plans for additional hires in the near future, said Seb Tomich, the chief commercial officer of The Athletic.