Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 (F1) racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world.
The new vertical will be helmed at launch by a team of three reporters, one editor and a dedicated cadre of design resources, with plans for additional hires in the near future, said Seb Tomich, the chief commercial officer of The Athletic.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in