Test, Test, Test: How Publishers Can Get Ahead of Uncertainty

Everyone's at a different part of the journey to revamp audience connection, but we’re all in it together

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Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat.

Stephanie Mazzamaro, vp of data strategy and operations at The Arena Group, Jeremy Gan, svp of revenue operations and data strategy at Daily Mail and Kodi Foster, vp of commercial technology at The Washington Post, formed a panel during Adweek’s Publishing Week alongside Adweek’s platform reporter Catherine Perloff for a live look at where publishers are in their experiments with alternative identifier tech solutions, what’s catching on and why.

Finding a new approach for customer data

According to Foster, The Washington Post has always been first-party data-focused.



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