How The Washington Post Topped 6 Million Instagram Followers

The account added 1.2 million followers in the last 12 months

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy—a platform whose growth will ultimately lead to driving subscribers—could soon steal the spotlight.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in