Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.
The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy—a platform whose growth will ultimately lead to driving subscribers—could soon steal the spotlight.
The official Washington Post Instagram account just surpassed 6 million followers—and it gained 1.2 million of those followers in the last 12 months, according to Travis Lyles, the deputy director for social and off-platform curation at The Post.
The account makes use of the gallery function to tell a story over multiple posts, relying on images and text on a color background, with more details of the story in the comments so readers have no need to leave Instagram.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in