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When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising.
But shortly after the meltdown, a few publishers—all within or adjacent to the world of finance—soon found themselves experiencing a welcome, if a surprising turn of events: an uptick in advertising spend from regional banks looking to capitalize on the opportunity to grab more market share.
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