Snapchat Unveils AR Experience for World Restart a Heart Day

Snap Inc. teamed up with GoSpooky, The International Federation of the Red Cross and Red Crescent Societies

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Snap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation.

The educational AR experience lets users learn about CPR and takes them through a true-to-life example where they can walk around the people performing the techniques, and it includes quizzes and interactive games to help them understand the rhythm of how to perform chest compressions.

Snap cited data from the International Liaison Committee on Resuscitation, which found that while seven out of 10 cardiac arrests happen in front of bystanders, fewer than 20% of people end up providing first aid.