Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

'Kaepernick vs. The World' will debut on Discover Feb. 6

Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators Snap Inc.

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. David Cohen is editor of Adweek's Social Pro Daily.