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A national Super Bowl spot was a bit beyond the reach for Florida’s Funky Buddha Brewery to promote its Premium Hard Seltzer, but the combination of a regional spot airing in its home state and a nationally available Snapchat augmented reality lens will do just fine.
Funky Buddha kicked off its “Funky the Ordinary” campaign this week with a 30-second spot in Florida, and the brewery hopes the addition of the Snapchat lens to its arsenal will help spread the word about the rollout of its Premium Hard Seltzer in eight additional states in March, as well as Washington, D.C.:
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