Funky Buddha Brewery, The Community Mix Local TV Spot, National Snapchat Lens

The 'Funky the Ordinary' ad is airing in Florida through Super Sunday to back the rollout of Premium Hard Seltzer in 9 states

The campaign is designed to show how drinking Funky Buddha Premium Hard Seltzer brings out the unique, funky side we all possess Funky Buddha Brewery/The Community

A national Super Bowl spot was a bit beyond the reach for Florida’s Funky Buddha Brewery to promote its Premium Hard Seltzer, but the combination of a regional spot airing in its home state and a nationally available Snapchat augmented reality lens will do just fine. David Cohen is editor of Adweek's Social Pro Daily.