Snapchat Creative Council to Young Black Women: ‘Show Them Who WE A/RE’

The AR campaign was developed through the multiyear partnership between Snap and Adcolor

The campaign reached more than 12 million Snapchatters across the U.S. in the first two days that it was live Snap Inc./Adcolor

The Snapchat Creative Council, formed by Snap Inc. and Adcolor last September, shared its first winning campaign this week, “Show Them Who WE A/RE.”

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.