Snapchat Creative Council to Young Black Women: ‘Show Them Who WE A/RE’

The AR campaign was developed through the multiyear partnership between Snap and Adcolor


The Snapchat Creative Council, formed by Snap Inc. and Adcolor last September, shared its first winning campaign this week, “Show Them Who WE A/RE.”

The multiyear partnership between Snap and Adcolor was formed to unite leading Black creatives and have them address challenging issues across civic engagement, education and mental health, driving awareness among the Snapchat community.

Small creative teams are encouraged to pitch augmented reality campaign on issues that disproportionately affect Black communities, and Snapchat’s creative strategy teams help flesh out those ideas.

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