Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Snapchat Creative Council, formed by Snap Inc. and Adcolor last September, shared its first winning campaign this week, “Show Them Who WE A/RE.”
The multiyear partnership between Snap and Adcolor was formed to unite leading Black creatives and have them address challenging issues across civic engagement, education and mental health, driving awareness among the Snapchat community.
Small creative teams are encouraged to pitch augmented reality campaign on issues that disproportionately affect Black communities, and Snapchat’s creative strategy teams help flesh out those ideas.
“Show Them Who WE A/RE” was developed by a team of creatives including BBDO
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in