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Beauty tech solutions provider Perfect Corp., creator of YouCam, is teaming up with Snap Inc. to integrate augmented reality beauty try-on experiences into the Snapchat platform.
The collaboration will enable brands that have already created digital and AR experiences with technology from Perfect to convert those experiences into Snapchat lenses that will be accessible via their brand profiles.
Snapchatters will be able to discover, experiments with and shop for beauty products from brands that work with Perfect, and those brands get access to the application’s valuable Generation Z audience.
Snap said campaigns that include shoppable AR lenses see 2.4