NYX Professional Makeup Taps Snapchat, Triller for Spring 2021 Collection Rollout

An AR shopping experience will debut on both apps, while the latter will feature a Bebe Rexha concert

The fully immersive shopping experience includes virtual try-ons and gaming NYX Professional Makeup/Snap Inc.

Beauty brand NYX Professional Makeup will roll out its spring 2021 collection Wednesday, with some assistance from Snapchat and Triller.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.