NYX Professional Makeup Taps Snapchat, Triller for Spring 2021 Collection Rollout

An AR shopping experience will debut on both apps, while the latter will feature a Bebe Rexha concert

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Beauty brand NYX Professional Makeup will roll out its spring 2021 collection Wednesday, with some assistance from Snapchat and Triller.

NYX will open the doors to a n augmented reality shopping experience on the Snapchat and Triller applications Wednesday, tapping Snap Inc.’s Camera Kit tools—which enable developers to use Snapchat’s camera in their own apps—to bring the experience to Triller.

The Snap-powered virtual store enables Snapchatters to take part in a fully immersive shopping experience, including virtual try-ons and gaming, and Triller users can take part, as well, interacting with the custom Snapchat lens)

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