Artificial Intelligence

NYX Professional Makeup Taps Snapchat, Triller for Spring 2021 Collection Rollout

An AR shopping experience will debut on both apps, while the latter will feature a Bebe Rexha concert

The fully immersive shopping experience includes virtual try-ons and gaming NYX Professional Makeup/Snap Inc.

By David Cohen

December 8, 2020

Beauty brand NYX Professional Makeup will roll out its spring 2021 collection Wednesday, with some assistance from Snapchat and Triller.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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