Artificial Intelligence

NYX Professional Makeup Taps Snapchat, Triller for Spring 2021 Collection Rollout

An AR shopping experience will debut on both apps, while the latter will feature a Bebe Rexha concert

The fully immersive shopping experience includes virtual try-ons and gamingNYX Professional Makeup/Snap Inc.
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By David Cohen

December 8, 2020

Beauty brand NYX Professional Makeup will roll out its spring 2021 collection Wednesday, with some assistance from Snapchat and Triller.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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