Snap Introduces Inaugural Class in 523 Content Accelerator Program

Snap Inc. introduced the inaugural class in its 523 content accelerator program, which it first detailed last December. The initiative focuses on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts. The 19 participants will spend the next six months developing concepts and producing content for Snapchat’s Discover platform, receiving benefits including: Funding of $10,000 per month.One-on-one mentorship from Snap’s content and media partnerships team on how to best leverage the platform to boost engagement and reach business goals.Intimate workshops on best practices, including creative strategy and monetization.Increased exposure and marketing by being included in announcements and public events related to 523, as well as the opportunity to form connections with its sponsors.The opportunity to connect with other companies and strengthen their networks. Sponsors of 523 include AT&T, McDonald’s, Nissan, State Farm, Target, Uber Eats and Unilever. In addition to its investment, AT&T will also provide 5G devices with AT&T Unlimited Elite wireless service, wireless accessories and more to participants for the duration of the program. The initial group of 523 participants is: Baiteze Squad, London, a cultural entertainment brand and Sunday League soccer club based in the heart of East London.The Connected Set, London, a gay-owned entertainment, comedy and animation studio company specializing in youth focused entertainment formats.Dreamers House, New York, a social media creative collective made up of a diverse mix of writers, performers, shooters, editors, artists and creators who develop and produce videos, songs and experiences.DT Entertainment, Los Angeles, behind Its Dai Time, hosted by Dai Time, a talk show featuring snippets of entertainment from the Generation Z perspective.Mia Finney, Los Angeles, a content creator known for her comedic skits, challenges and pranks that she makes with her dad.Fleecey, London, a multimedia company dedicated to platforming underrepresented stories.From the Lot, Atlanta, behind fast paced, digestible educational short series Parking Lot Pimpin.The Golden Balance, Miami, a culinary content brand and production company across Instagram, TikTok, YouTube and all digital media.Jazzy’s World TV, Brooklyn, a media outlet for kid reporting led by 11-year-old Jazlyn Guerra.Just Women’s Sports, Los Angeles, a multimedia platform exclusively dedicated to women’s sports.Kevonstage, Los Angeles, makes “videos for you to watch while you should be doing something more productive.”Merci Productions, Los Angeles, Sasha Merci is an elder millennial who brings her absurd experiences to life through humorous sketches.North Star Boys, Los Angeles, the first-ever Asian-American content group.Psycho Films, Los Angeles, a music, TV and film entertainment talk show.Qewly Productions, Los Angeles, created to expose the world to lesser-known styles of dance and bridge the gap between the worlds of movement and film.StarTalk, New York, astrophysicist Neil deGrasse Tyson and his comic co-hosts, guest celebrities and scientists discuss astronomy, physics and everything else about life in the universe.Swish Cultures, Inland Empire, Calif., a basketball media company making media coverage equitable among the National Basketball Association, Women’s National Basketball Association, overseas, the NBA G-League, college and high school hoops.Togethxr, Los Angeles, a new media and commerce company where lifestyle, culture and sports converge.YoungGuns Entertainment, Atlanta, a new generation talent management and marketing company.

Diversity, Equity and Inclusion

Snap Introduces Inaugural Class in 523 Content Accelerator Program

The initiative emerged last December to boost small, minority-owned content companies and creatives

David Cohen

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David Cohen