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Zeny Shifferaw joined Pinterest as creator inclusion lead, tasked with helping the platform build a rich and inclusive creator ecosystem.
She had been vice president of culture community and casting at creative communications agency Day One.
At Pinterest, she will work with cross-functional teams including inclusive product and marketing to define, structure and roll out creator inclusion programs focusing on identifying, acquiring, educating and nurturing a set of creators that represent a wide range of voices.
Shifferaw will also drive the company’s programs to elevate creators from underrepresented communities through financial and educational support.
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