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Neighborhood social network Nextdoor kicked off its first ever “Neighborhood Give Back” initiative, aimed at uniting neighbors around the common goal of helping others and driving action both online and in real-life.
Nextdoor also teamed up with Feeding America, the largest hunger-relief organization in the U.S., to encourage neighbors to leverage the application’s Sell for Good feature to support efforts led by Feeding America.
The company cited a study by Kindness.org that it commissioned with Verizon, saying that Americans care about their neighbors 86% as much as they care about themselves, and the top cited acts of kindness for neighbors spanned organizing a local cleanup to simply telling them they matter.
Nextdoor said people can take part in Neighborhood Give Back in several ways:
- Using the app’s Sell for Good feature to sell and buy goods that directly benefit local nonprofits.
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