NBC and Verizon Want Fans to Sink Into La Brea With New AR Experience

The unique partnership runs through the end of the year on set top boxes

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Get ready to sink further into the La Brea sinkhole with a new augmented reality experience.

Top line

On Wednesday, NBC and Verizon announced they’ve teamed up for a first-of-its-kind AR experience on Verizon set top boxes that centers on the time-traveling series La Brea. The unique partnership featuring NBC’s hit series runs through the end of the year.

Between the lines

The new La Brea AR experience allows fans to interact with the show’s signature sinkhole, placing the time-spanning portal anywhere they see fit.



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