PSAs: Public Service Announcement Campaigns

Feeding America's Sobering PSA Turns Sacrifice Into Food

For those facing hunger, a meal could come at the expense of medicine

Feeding Americas Sobering PSA Turns Sacrifice Into Food — The pandemic's impact on the economy and food supplies have created an 8 billion meal shortfall in charitable food this year, according to Feeding America.Feeding America/ F&B NY

By Shannon Miller

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For many of us, dinnertime arrives with a bevy of choices. We will have chicken or beef? A frozen meal or something home-cooked? Can we forgo our kitchens altogether and order in? Whatever we choose, we’re almost guaranteed to go to bed with a full stomach. For some of us, a simple meal doesn’t come quite that easily.

In a new campaign from Feeding America titled “Impossible Choices,” hunger and the difficult choices it cultivates are distilled in a creative 30-second PSA that fashions food out of daily expenses.

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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