Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.
According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers’ strategies with 90% of more than 800 buy-side stakeholders planning to work with a retailer next year. Those were made up of brand directors, media directors, media planners and programmatic media directors.
Ad

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in