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Arts-and-crafts retailer Michaels teamed up with R/GA Austin to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31).
Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland.
Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see DIY gift boxes, gift wrapping and holiday wreaths, as well as decorative products including advent calendars, ornaments and Santas.
Michaels’ goal was to enable people to feel confident about holiday shopping without having to go to physical locations during the pandemic.
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