Pandemic Trends and Online Sales Send Michaels' Stock Soaring

The arts-and-crafts retailer's share price is up more than 50% since Friday's close

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Following a slow start to 2020, Michaels appears to be making up for lost time: The arts-and-crafts retailer’s stock is up over 50% today compared to Friday’s close.

The sharp ascent came as analysts at JP Morgan upgraded their outlook for the company, stating that Michaels’ new CEO, Ashley Buchanan, could “turn the tide of share losses” by accelerating the retailer’s digital shopping platforms. JP Morgan also noted that the toy and hobby category performed relatively well during the 2001 and 2009 recessions, implying Michaels is on solid ground for the coming months.

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