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Meta and Apple continued their lengthy scrap over the latter’s implementation of App Tracking Transparency in its iOS operating system, and the battlefield for this latest skirmish was a request for comments by the National Telecommunications and Information Administration.
ATT debuted with Apple’s release of iOS 14.5 in April 2021, and social platforms including Facebook’s parent company have continually cited its effects on ad revenue in their earnings reports.
The NTIA issued its request for comment in April, saying in a release, “The executive order on promoting competition in the American economy directs the Department of Commerce, in consultation with the attorney general and the chair of the Federal Trade Commission, to conduct a study of the mobile application ecosystem and submit a report to the chair of the White House Competition Council, regarding findings and recommendations for improving competition, reducing barriers to entry and maximizing user benefit with respect...
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