Apple Has Made It Easier for Podcast Creators to Grow Subscriptions

The platform is helping cut operational tasks related to growing subscriber podcasts

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On Monday, Apple announced Apple Podcast Delegated Delivery, a new service meant to alleviate work for podcast publishers and creators around growing subscribers to their premium audio.

Delegated Delivery lets publishers and creators upload, manage and distribute their premium audio content through third-party hosting providers that support the new feature, such as Acast or Buzzsprout. Previously, podcast creators and publishers had to upload subscriber-only podcasts through Apple Podcasts Connect.

The platform also said creators can use the dashboard of third-party hosts to publish free and premium audio content.

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