Meta Debuts New Ways for Reels Creators to Reel In the Dough

Challenges were added to the Reels Play bonus program on Facebook

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Meta revealed some adjustments to the way payouts are calculated in its Reels Play bonus program and introduced Challenges for Reels on Facebook as another monetization option for creators.

Each creator in the Reels Play bonus program will be able to take part in a series of sequential, cumulative Challenges every month, such as, “Earn $20 when five of your Reels reach 100 plays each.”

Creators must complete a Challenge for the next one to be unlocked, and their progress will be reset at the start of each 30-day bonus period.

Meta—which also spotlighted Reels during its



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