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Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB’s NewFronts, plus how it spurs growth across platforms for its brands.
The event comes during its Women’s National Basketball Association programming announced last week, The Buckets Five.
While it’s the company’s first time presenting at NewFronts, albeit virtually, WSE told Adweek it plans to highlight its flagship brands Buckets, FTBL, Gym Heroes, Haymakers and Jukes.
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