Reels Officially Debut on Facebook for US Android, iOS Users

The social network is testing the ability for Instagram creators to have their short-form videos recommended on its platform

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After testing Facebook Reels last month with a small percentage of Android and iOS users in the U.S., the social network is officially rolling out the feature Wednesday for all Android and iOS users in the U.S.

Short-form Reels videos debuted on Instagram in the U.S. in August 2020.

Reels on Facebook can be found in News Feed or in groups, and users viewing Reels can follow the creator directly via the video, as well as like, comment on and share the content.

The short-form videos can be created by tapping Reels at the top of News Feed or a group’s feed, or while watching other Reels.


Creative editing tools available for Facebook Reels include:

  • Audio: Users can search for a song from the Facebook


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