Mediaweek Council Mulls Cookieless Future

One step back, two steps forward

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At a closed meeting with the newly formed Mediaweek Council, members engaged in a brief on-the-record dialog on the third-party cookie’s long goodbye.

Christian Juhl, GroupM global CEO and Mediaweek Council chairman, Paolo Provinciali, head of U.S. media for Anheuser-Busch, and Joy Robins, CRO of The Washington Post, spoke candidly with moderator Ronan Shields, Adweek’s programmatic editor, on Google’s latest move to delay next year’s plans to phase out third-party targeting until 2023.

A welcome delay

Ad buyers and sellers mostly welcome the deferment as they try to prepare for significant change.

 “We’re trying to create an advertising experience for consumers that allows privacy through identity management without overreaching,” Juhl explained.

Robins noted publishers need to find trusted partners to work with when it comes to data and privacy solutions in a post-cookie world.



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