Building Bridges Across the Ad Buying Ecosystem
Meet the world’s leading media and marketing leaders — from P&G, Anheuser-Busch, Citi, Google, Twitter, Facebook, GroupM, Publicis Groupe, BCG, Accenture Interactive NBCUniversal, Roku, The Washington Post, Walmart Connect and Vox Media — who seek to build bridges and reshape best practices across the ad buying ecosystem.
The council’s mission will be to amplify best practices and forward-thinking for the betterment of the media buying space for everyone, especially the audience of consumers viewing it. Critical themes to be addressed include safety, transparency, targeting and scalability across a variety of platforms. The council will also help guide Adweek’s own coverage of the rapidly changing business landscape.