Lawmakers Were More Active on Social in the Run-Up to the 2020 Election Than in 2016

Pew Research Center analyzed Facebook, Twitter activity of every voting member of Congress

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

Members of Congress were much more active on social media in the run-up to the 2020 presidential election in the U.S. than they were in 2016, and their posts and tweets drew much more engagement from users of those platforms, according to a new study from Pew Research Center.

Pew found that lawmakers produced 315,818 posts and tweets across Facebook and Twitter from Sept. 3 through Dec. 3, 2020, compared with 207,009 from Sept. 8 through Dec.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in