Key Elements of Complete Personalization
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I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for some time now. This time, I would like to cover basic elements other than data and analytics. Too often, even advanced data players have a hard time executing personalization due to shortcomings in other areas. If consumers do not get to see personalized messages in the end, what good is all that data and analytics work?
Last month, I introduced a personalization framework that separates outbound and inbound personalization.
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