The Future of Marketing Will Be Built on Personalization & Artificial Intelligence
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Greg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content that is hyper-aligned to individuals’ interests.
In the following Q&A, Grdodian explains how publishers can tap into and monetize personalization.
Reach Marketing sponsored the 2016 FUSE Media Summit.
What are the most important marketing technologies shaping the media business today?
I think that marketing automation is without a doubt the most influential tool for any business because it can do so much.
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