Ellen Harvey

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

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Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement

Media

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the [...]

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Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue

Media

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is [...]

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The Top 10 Tech Stories of 2017

Publishing

In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the [...]

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Why Talent Strategy Needs to Complement Tech Strategy

Publishing

It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, [...]

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Why Marketers Can’t Count Out Print in 2018

Publishing

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception [...]

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No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise

Media

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, [...]

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How Sentiment Analysis Could Boost Programmatic Advertising

General

Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard [...]

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Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print

Publishing

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created [...]

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How Hearst Pivoted to Native & Programmatic Advertising

General

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and [...]

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How Short-Run Print Can Activate Lucrative Niche Audiences

Publishing

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers [...]