How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women

Experiences like Wash Day offer serviceable tools, entertainment and connection

Ten months into the Covid-19 pandemic and it’s difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29’s sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard.