Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Ten months into the Covid-19 pandemic and it’s difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29’s sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard.
The three-year-old media platform, whose Go Off, Sis podcast was named Adweek’s 2020 Podcast of the Year, has produced numerous livestreamed events since the pandemic began in 2020, including The Black Woman Is Essential series with Target and mental-health focused In The Living Room series.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in