How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women

Experiences like Wash Day offer serviceable tools, entertainment and connection

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Ten months into the Covid-19 pandemic and it’s difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29’s sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard. 

The three-year-old media platform, whose Go Off, Sis podcast was named Adweek’s 2020 Podcast of the Year, has produced numerous livestreamed events since the pandemic began in 2020, including The Black Woman Is Essential series with Target and mental-health focused In The Living Room series.



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