Your Events Are Canceled. Now What?

According to the Forbes Coronavirus Cancellation Tracker, more than 83 million would-be event attendees have been affected by the pandemic. And that’s just those who’ve had their events canceled or rescheduled so far. Even once large gatherings resume, there will inevitably be attendees who will decide not to go due to lingering concerns about the virus.

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno is passionate about helping others grow near-term revenues by applying data science to uncover and test low-risk, high-reward sales and marketing strategies. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and the developer of the Growth Mindset Assessment.