Rob Ristagno

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno is passionate about helping others grow near-term revenues by applying data science to uncover and test low-risk, high-reward sales and marketing strategies. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and the developer of the Growth Mindset Assessment.

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Your Events Are Canceled. Now What?

Publishing

The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate [...]

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Right Message, Right Person, Right Time

General

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are [...]

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3 Ways B2B Publishers Can Turn Data into Dollars

Media

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, [...]

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Using Data to Shorten Your E-Commerce Sales Cycle

General

As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the [...]

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How the Right Data Technology Can Fuel Your Organic Sales Growth

Performance Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and [...]

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How the Right Data Technology Can Fuel Your Organic Sales Growth

Media

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and [...]

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Developing a Successful Membership Program: Where to Start

Media

Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From [...]

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Readers Aren’t One-Size-Fits-All, So Why Is Our Content?

Media

Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns. We write about what we think is best. We really only have one product, even if [...]

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Identify Your Whales: How Successful Publishers Make the Shift to Reader Revenue

Media

We’ve received the memo: it is time to diversify away from an advertising-heavy business model and introduce more reader revenue streams. Over the past year, we watched the New York [...]