Using Data to Shorten Your E-Commerce Sales Cycle

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As publishers have gotten deeper into the e-commerce game — selling subscriptions, digital memberships, event tickets, and affiliate products online — we have turned our attention to the infamous marketing funnel.

We can see what percentage of visitors become email subscribers, how many email subscribers engage with content, and what portion of those readers convert to revenue-generating customers.

But while we’ve grown obsessed with understanding where we lose people along the funnel, we often forget to pay attention to another equally important factor: time.

Moving readers through the funnel faster leads to dramatic revenue growth.



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