Identify Your Whales: How Successful Publishers Make the Shift to Reader Revenue

We’ve received the memo: it is time to diversify away from an advertising-heavy business model and introduce more reader revenue streams. Over the past year, we watched the New York Times generate $400 million in digital subscription revenue, Bloomberg Media earn three times as many digital subscribers as expected, and Conde Nast announce all properties will have a paywall component by the end of 2019.

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