The New York Times’ Fashion & Style Instagram account now has nearly 3 million followers, but 10 years ago it was little more than a glint in the eye of Simone S. Oliver, then a journalist at The Times’ Style section. Along with a cadre of other reporters, Oliver’s early work with the nascent photo-sharing platform helped inform a 90-page innovation report that proved pivotal in convincing The Times to embrace the app.
Click for more from this issue
This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.
