Facebook to Be Exclusive Streaming Partner of Grammy Live Preshow

Groups will play a prominent role in its content and a new TV spot debuting during the event

Flo Milli will perform an interactive concert in Facebook group Girls Who Manifest March 11 Facebook

The 63rd Annual Grammy Awards will be presented Sunday, March 14, and Facebook will serve as the exclusive streaming partner of the Grammy Live preshow.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.