Programming & Performance

Remotely Produced Golden Globes Plummet to 26-Year Ratings Low

Sunday night ceremony lost nearly two-thirds of its audience from a year ago

The three-hour broadcast attracted just 6.9 million total viewers. Christopher Polk/NBC

By Kelsey Sutton

March 2, 2021

Sunday night’s Golden Globes ceremony was a great one for streamers like Netflix in terms of the awards doled out throughout the night—but the broadcast itself was an especially abysmal one for traditional live TV.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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