Programming & Performance

Remotely Produced Golden Globes Plummet to 26-Year Ratings Low

Sunday night ceremony lost nearly two-thirds of its audience from a year ago

The three-hour broadcast attracted just 6.9 million total viewers. Christopher Polk/NBC
By Kelsey Sutton

March 2, 2021

Sunday night’s Golden Globes ceremony was a great one for streamers like Netflix in terms of the awards doled out throughout the night—but the broadcast itself was an especially abysmal one for traditional live TV.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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