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Facebook released its Widely Viewed Content Report for the third quarter of 2021, detailing the most viewed organic content in the U.S. on News Feed during that time period.
The report includes domains, links, pages and posts, including content recommended by Facebook, and it excludes advertising content.
Head of Facebook application integrity Anna Stepanov wrote in a Newsroom post, “Since releasing our inaugural Widely Viewed Content Report, we have engaged with academics, civil society groups and researchers to identify the parts of our first report they found most valuable, which metrics needed more context and how we can best support their understanding of content distribution on Facebook.