Elon Musk Fails to Answer Brands' Questions in Private Meetings

Two brands have already pulled eight figures in spend after content moderation flubs 

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In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform’s future, sources told Adweek.

“Honestly, he seemed a bit all over the place,” said a media buying executive at a large CPG brand, who attended a meeting earlier this week between the company and several brands. The source added that Musk did not answer several questions about his plans for advertising on the platform, including whether tobacco ads would be permissible. 




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