DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

The company analyzed other major 2020 events, including the pandemic and the Covid-19 vaccine

DoubleVerify said consumers are spending an average of 25.54 more hours online each week due to the pandemic DoubleVerify

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important news events of 2020: the U.S. presidential election, the pandemic and the Black Lives Matter movement for racial justice.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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