Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important news events of 2020: the U.S. presidential election, the pandemic and the Black Lives Matter movement for racial justice.
DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November
The company analyzed other major 2020 events, including the pandemic and the Covid-19 vaccine
