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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important news events of 2020: the U.S. presidential election, the pandemic and the Black Lives Matter movement for racial justice.
DoubleVerify said its goal in providing these insights is to help brands protect themselves from appearing on applications and sites with harmful content in 2021 and to diminish the financial incentives for producing such content, while at the same time supporting trusted news and a healthy information ecosystem.
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