How Sentiment Analysis Could Boost Programmatic Advertising
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Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard for viewability according to the Media Rating Council. Ad viewability and resonance are huge problems that many advertisers and publishers have struggled to remedy. One answer, according to DailyMail’s U.S. director of programmatic sales Patrick Dignan, could be sentiment analysis.
“Advertising has always been about the emotional connect,” explained Dignan, during an interview at the 2017 FUSE Media Summit.
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