Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago

Marc Pritchard says companies are stepping up

COLOGNE, GERMANY—Nine months into P&G chief brand officer Marc Pritchard’s mandate to clean up digital transparency, the company is beginning to see some signs that it’s working. It’s also tackling bigger issues like gender equality and corporate responsibility.

Pritchard presented a look at his five-point program during the closing keynote of Dmexco, restating that the program is about 60 percent complete and saying he believes it will be 100 percent complete by the end of the year.

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