Connected TV

CTV Advertisers Are Betting QR Codes Aren’t Just a Fad

Beyond the attention at the Super Bowl, TV marketers see QR codes as the golden ticket for measurement and conversions

CTV Advertisers Are Betting QR Codes Aren’t Just a Fad
QR codes were in Super Bowl ads like Rocket Mortgage and Coinbase—and they might be here to stay in CTV advertising.Coinbase, Rocket Mortgage
Headshot of Catherine Perloff
By Catherine Perloff

March 14, 2022

When a bright-colored square floated on people’s TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren’t confused.

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Headshot of Catherine Perloff

Catherine Perloff

Catherine is Adweek's platforms reporter.

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