CTV Advertisers Are Betting QR Codes Aren’t Just a Fad

Beyond the attention at the Super Bowl, TV marketers see QR codes as the golden ticket for measurement and conversions

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When a bright-colored square floated on people’s TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren’t confused.

More than 20 million people knew to direct their phones toward their TV screens and let the QR code set up a Coinbase account for the chance of redeeming around $15 worth of free bitcoin, briefly crashing the site.

TV—and especially the growing area of connected TV—is the latest advertising format to seize on the QR code gold rush, spurring companies to launch new QR code-based products.



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