Consumers Are Obsessed With Feel-Good Short-Form Content Right Now

Cooking and crafting videos have surged in popularity throughout the pandemic

Screenshot from a 5-Minute Crafts video
Consumers are turning to short DIY-style videos to stay busy at home.

Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they are also embracing childlike simplicity by buying Play-Doh, doing arts and crafts and replacing critically-acclaimed movies with short, light-hearted videos. 

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.