Consumers Are Obsessed With Feel-Good Short-Form Content Right Now

Cooking and crafting videos have surged in popularity throughout the pandemic

Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they are also embracing childlike simplicity by buying Play-Doh, doing arts and crafts and replacing critically-acclaimed movies with short, light-hearted videos.