Pandemic-Induced Alcohol Hoarding Might Return in Winter

Another shutdown could drive sales during Q4

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Don’t finish off that tequila just yet. 

With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020’s last quarter.

According to a report by BevAlc Insights, the consumer insights and editorial arm of alcohol delivery brand Drizly, shelves may be left barren as drinkers hoard and stock supplies before the new year.

At the onset of the pandemic, alcohol

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in